Ключевые слова: accountability, achievement, analysis, code, components, concept, conceptual, conduct, consult, core, employee, ethics, excellence, firm, goal, goals, guide, honesty, idea, ideology, innovation, management, marketing, mission, objective, organization, plan, presentation, principles, professional, purpose, quality, representation, responsibility, rule, statement, strategic, strategy, success, target, teamwork, trust, value, vision, visionary,