Ключевые слова: abstract, article, background, banner, believe, calligraphy, card, concept, decoration, decorative, design, element, enlightening, freedom, genius, graphic, imagination, incentive, incitement, inducement, ingenuity, ink, innovations, inspiration, inspirational, inventiveness, just, lettering, motivating force, motivation, motive, originality, phrase, poster, sign, stimulation, stimulus, style, text, typography, white, word,