Ключевые слова: abstract, ad, appeals, background, blue, board, business, come, concept, day, decrease in profitability, economy, encouragement, entrance, entrepreneurship, holiday, local, marketing, message, motivation, old, open, operating, operation, prominence, purchase, recession, regulatory, retail, retro, shop, sign, signs, small business, store, symbol, text, trade, vintage, white, work, yes, zoom blur,