Ключевые слова: active compound, active substance, alternative medicine, bottle, conjuring tricks, content, cure, drug, esotericism, expectation, fireworks, glow, healing, health, health service, healthcare, hocuspocus, homeopathic medicine, homeopathy, hope, human medicine, medical care, medicine, pharma, pharmaceutical industry, pharmacy, placebo, placebo effect, pseudoscience, remedy, science, spark, treatment, volume,