Ключевые слова: accountability, benefits, business, caliper, code, company, competence, concept, conceptual, conduct, core, corporate, culture, customer, employee, equipment, ethics, firm, goals, guide, ideology, impact, industry, inspiration, integrity, management, measure, measurement, mission, motivation, payment, performance, principles, professional, ranking, reputation, rule, scale, service, skilled, strategy, success, systems, teamwork, value, vernier, vision, wooden,