Ключевые слова: aisle, arrow, attention, audience, buy, cart, choice, client, competition, competitive advantage, customer, decision, department store, desire, different, expectation, item, label, mall, market, market share, marketing, packaging, point of sale, positioning, pricing, product, promotion, purchase, retail, segmentation, sell, shelf, shop, shopping, shopping bag, shopping cart, stand out, target market, targeting, transaction, uniqueness, winning, wish,