Ключевые слова: accomplishment, achievement, aim, banknote, bar code, business, capital, cash, challenge, coin, company, competition, competitive advantage, conceptual, different, earn, genius, goal, idea, initiative, innovation, invention, lightbulb, marketing, metaphor, money, potential, product, profit, project, purpose, richness, skill, stand out, success, talent, uniqueness, wealth, winner, winning,