Ключевые слова: abstract, advertising, background, brand, branding, business, commercial, company, competitive, concept, conceptual, consumerism, creative, creativity, customer, definition, design, develop, idea, identity, industry, label, management, map, market, marketing, media, new, organization, orientation, process, quality, research, selling, service, shape, sign, success, symbol, tag, target, technology, text, trademark, trend, unique, value, word, wordcloud,