Ключевые слова: advertising, awareness, brand, branding, brands, business, commercial, communication, company, competitive, concept, construction, consumer, consumerism, corporate, creativity, customer, design, development, identity, image, label, loyalty, management, mark, market, marketing, name, organization, orientation, presentation, product, promotion, quality, recognition, reputation, selling, service, sign, solution, strategy, success, target, text, trademark, trend, trust, unique, value, word,