Ключевые слова: advergames, advertising, brand, branding, communication, connection, content, creative, ebooks, email messages, flash games, focus groups, glass, idea, information, internet, lens, loupe, magnifier, magnifying, magnifying glass, mail list, marketing, marketing buzz, media, message, network, old paper, online, presentation, red, search, self replicating, social, video clips, viral, web, word mouth,