Ключевые слова: aesthetics, approach, collaboration, concept, creation, creative, creativity, design, designer, designing, digital, excellence, experience, experiences, expertise, graphic, humancentered, innovation, innovative, interaction, interface, interfaces, male, modern, process, professional, prototyping, solutions, studio, technology, thinking, tools, ui, usability, user, usercentered, usercentric, userfriendly, users, ux, vision, visual, workflow, workspace,