Ключевые слова: analysis, analytics, behavior, benchmarking, business, captured, consumer, conversion, customer, data, demographics, digital, efficiency, emotions, emotive, engagement, experience, feedback, future, graphical, innovation, insights, interaction, marketing, metrics, monitoring, online, optimization, patterns, personalization, predictive, preferences, profiling, purchase, reports, retail, revenue, sales, satisfaction, sentiments, shaping, shopping, strategies, technology, tracking, trends, visualization, visuals, web,