Ключевые слова: assurance, background, business, change, characteristics, company, companywide, concept, control, cost, customer, cwqc, defects, design, development, engineering, function, goal, goods, improvement, industry, iso, management, manufacturing, marketing, method, organization, performance, priority, process, product, quality, reduction, service, specification, standardization, statistical, strategy, structuring, success, target, technical, technology, test, wide,