Ключевые слова: adapting to trends, avoiding misinformation, blogger, brand deals, celebrity, controversies, cultural influence, engaging with audience, excitement, exhilarating, famous, fans, fleeting, focus on authenticity, followers, general public, humility, influence, influencer, internet fame, media coverage, microinfluencers, news, opportunity, platform for a cause, positive influence, pressure to maintain image, product endorsements, public appearances, public disinterest, public recognition, recognition, representation, resilience, rise of niche communities, scrutiny, selfawareness, shifting social landscape, social media popularity, sponsored content, spotlight, staying relevant, superstar, trendsetting, tv, validation, video bussiness, viral sensation,