Ключевые слова: accountability, business, code, commitment, company, competence, compliance, concept, conduct, core, corporate, culture, customer, employee, ethics, excellence, goals, guideline, honesty, ideology, important, industry, innovation, integrity, management, marketing, mission, organization, people, plan, principles, professional, purpose, quality, responsibility, rule, service, staff, statement, strategy, teamwork, terms, trust, value, vision, word,