Ключевые слова: aesthetics, application, augmented, background, behavior, browsing, consumer, customer, device, digital, display, engagement, enhanced, environment, experience, features, immersive, innovation, interaction, interactive, interface, inventory, marketing, media, merchandise, merchandising, mobile, modern, neutral, online, placement, product, products, reality, retail, selection, shopping, showcase, smartphone, technology, user, virtual, visual,