Ключевые слова: analysis, analytics, audience, background, black, branding, communication, community, concept, connection, creativity, data, design, development, digital, digitalization, engagement, evolution, expansion, followers, global, growth, influence, information, innovation, insights, interaction, interface, marketing, media, metrics, network, no people, number, online, performance, platform, profile, reach, shapes, social, statistics, strategy, success, technology, trends, user, visibility, visualization,