Ключевые слова: adaptation, affordability, analysis, behavior, brand, challenges, communication, convenience, customercentric, customization, decision, delivery, demands, efficiency, empathy, engagement, expectations, experience, feedback, focus, growth, improvement, innovation, insight, interaction, loyalty, market, needs, outcomes, perception, personalization, preferences, problemsolving, product, quality, relationship, response, satisfaction, segmentation, service, service excellence, solutions, success, support, transparency, trust, trustworthiness, understanding, value,