Ключевые слова: adaptability, advocacy, automation, balanced, behavior, collaboration, competitive, costeffective, costsaving, creativity, credibility, customerfocused, datadriven, differentiation, efficiency, engagement, expertise, growth, holistic, innovation, insights, integration, lifetimevalue, longterm, loyalty, needs, opportunities, partnerships, preferences, productivity, profitability, reach, referrals, relevance, reputation, research, resilience, resources, retention, revenue, riskreduction, scalability, stability, strategic, streamlining, success, sustainability, targeting, technology, trends,