Ключевые слова: advertising, age, amenities, analytics, architecture, atmosphere, audience, communication, competition, connectivity, crowd, data, design, digital, display, effects, elements, energy, engagement, enhancements, entertainment, event, events, excitement, experience, fan, field, gaming, graphics, immersive, information, innovation, interaction, interactive, large, layout, lighting, media, metrics, modern, performance, presentation, promotions, scoreboard, screen, show, spectators, sports, stage, statistics, technology, tools, transformation, venue, viewing, visual,