Ключевые слова: accountability, blue, business, code, commitment, company, competence, compliance, conduct, core, corporate, culture, customer, employee, ethics, excellence, goals, guideline, hand, honesty, ideology, important, industry, innovation, integrity, leadership, management, marketing, mission, organization, people, performance, person, plan, principles, professional, purpose, quality, rule, service, sign, statement, strategy, teamwork, terms, trust, value, vision, woman, word,