Ключевые слова: achievement, active, analysis, analytics, athlete, bar, body, caucasian, competition, concept, data, datadriven, determination, diagrams, digital, digitalization, endurance, energy, equipment, exercise, fitness, goal, gym, gymnasium, health, healthtech, innovation, interface, lifestyle, lifting, male, man, metrics, mid adult, motivation, muscle, one person, people, performance, personal, power, processing, progress, routine, sport, statistics, strength, technology, trainer, training, visualization, weight, wellbeing, workout,