Ключевые слова: athletic, athletic event, athletic performance, black, caucasian, caucasian male, communication, competition, competitive sports, connectivity, digital age, digital communication, digital culture, digital innovation, digital interface, digital networking, digital world, digitally generated, field sport, five people, game, internet, internet culture, male, man, match, online community, online connectivity, online interaction, online notifications, online sports, people, physical activity, professional sports, rugby competition, rugby field, rugby game, rugby match, rugby players, rugby union, social media notifications, social network, sport, sports event, sports industry, sports technology, sportsmanship, sportsmanship values, team, team competition, team dynamics, team spirit, teammates, virtual alerts, virtual environment, virtual notifications, young adult,