Ключевые слова: acquisition, analysis, analytics, automation, behavior, brand, brand perception, campaigns, churn rate, clv, competitive advantage, crm, crossselling, customer, customer journey, customer lifetime value, customer value optimization, data analysis, data mining, datadriven, digital, engagement, growth, lifetime, loyalty, management, market penetration, market share, marketing, personalization, predictive analytics, profitability, program, purchases, rate, referral, relationship, repeat, repurchase, retention, revenue, roi, sales funnel, sales growth, satisfaction, segmentation, strategy, target, upselling, value,