Ключевые слова: advertising, analytics, audience, black, branding, businessman, caucasian, collaboration, communication, community, connections, connectivity, content, device, digital, digital communication, digital marketing, digitalization, engagement, engagement metrics, entrepreneur, female, global, icons, influence, information, interaction, interaction design, interface, lifestyle, male, man, marketing, media, mid adult, mobile, modern, networking, numbers, online, outreach, people, professional, profile, sharing, smartphone, smartphone user, social, social network, social platforms, socializing, statistics, technology, trends, two people, user, user experience, virtual, woman, young adult,