Ключевые слова: analysis, author, background, behind, book, branding, business, change, closeup, communication, concept, corporate, cut, document, education, emergence, identity, image, lassic, marketing, modern, network, nostalgia, note, office, orange, paper, positioning, publisher, publishing, rebranding, retro, screen, search, strategy, style, symbol, teamwork, technology, text, torn, type, vintage, word, writer, writing,