Ключевые слова: abstract, achieve, achievement, advantage, advantages, analysis, benefit, business, challenge, choice, compete, competition, competitive, competitor, concept, conceptual, corporate, creativity, customer, different, disadvantage, gain, idea, improve, improvement, information, innovation, leader, leadership, management, marketing, message, motivation, note, opportunity, person, position, positive, profit, quality, research, sign, solution, strategy, success, successful, superior, superiority, word, work,