Ключевые слова: activities, analytics, attribution, audience, automation, behavior, channels, conversion, creating, crosschannel, customer, data, database, decisionmaking, digital, effective, engagement, enhance, experiences, information, insights, integration, interests, internet, leveraging, marketing, measurement, meet, messaging, modeling, modern, needs, online, optimization, perform, platforms, predictive, professional, reach, realtime, search, storage, strategy, system, targeting, technology, tool, trends, utilizes, world,