Ключевые слова: authenticity, character, fire, german, identity, image, integrity, perception, persona, personal branding, personal development, personality, public image, public perception, public persona, reputation, self concept, self discovery, self esteem, self identity, self image, self reflection, self worth, selfassessment, selfawareness, selfimprovement, selfpresentation, selfrepresentation, social identity, social image, social perception, social status,