Ключевые слова: attitude, behavior, commitment, company, compliance, concept, conduct, conscious, culture, duty, educate, effective, employment, ethical, ethics, excellence, financial, governance, honesty, human rights, innovation, integrity, intelligence, investment, law, legal, management, marketing, moral, morality, organisation, organization, principle, principles, protection, regulation, regulations, reliability, respect, responsibility, responsible, right, strategy, success, sustainability, sustainable, thinking, trust, value,