Ключевые слова: advantage, analysis, assessment, background, blackboard, business, chance, company, competitor, concept, corporate, data, design, disadvantage, evaluation, external, factor, goal, harmful, helpful, identified, improvement, industry, information, internal, letter, management, market, marketing, obstacle, opportunity, organization, plan, presentation, process, project, quote, sale, solution, strategic, strategy, strength, success, swot, threat, unique, vision, weakness, white, word,