Ключевые слова: action, attitude, business, code, commitment, company, compliance, concept, conduct, core, corporate, customer, employee, ethical, excellence, goal, guidance, guide, honesty, idea, innovation, integrity, leadership, management, marketing, mission, moral, motivation, person, plan, policy, practice, principle, professional, purpose, regulation, responsibility, responsible, rule, service, social, statement, strategy, teamwork, text, trust, value, vision, word,