Ключевые слова: advertisement, akihabara, animation, colorful display, consumer electronics, digital entertainment, electronics store, entertainment, fun, game cases, game titles, gaming, gaming console, gaming culture, hobby, iconic character, instore, interactive media, japan, japanese brands, leisure activity, mario, merchandise, modern culture, nintendo characters, nintendo franchise, nintendo switch, pop culture, product placement, retail display, shopping, shopping district, super mario, technology, tokyo, trade, urban, vibrant, video games, visibility, yoshi, youth culture,