Ключевые слова: advertisement, assessment, audit, best, business, businessman, client, compliance, concept, consumer, control, corporate, culture, customer, digital, ethical, ethics, evaluation, feedback, five, goals, golden, information, label, law, male, management, marketing, online, performance, positive, premium, process, product, project, quality, ranking, rating, report, review, satisfaction, scoring, service, star, status, strategy, success, symbol, system, technology,