Ключевые слова: advantage, analysis, brand identity, branding, business, competitive, competitive landscape, competitive market, competitor analysis, cost effective, cost leadership, customer, customer loyalty, customer satisfaction, developing, differentiate, differentiation, differentiator, efficiency, growth, growth potential, industry, innovation, innovation strategy, leadership, market, market leader, market share, marketing, niche, performance, position, positioning, process, product, productivity, profit, profitability, quality, revenue, service, strategy, strengths, success, succession, superior, sustainability, sustainable growth, unique, value,