Ключевые слова: advantage, benefits, business, button, capabilities, competencies, competition, competitive, competitor, concept, conceptual, control, cost, creation, customer, customerorientation, decision, definition, differentiation, distinctive, dominate, domination, effectiveness, improve, improvement, industry, keyboard, lower, management, market, marketing, mind map, operational, performance, product, profits, representation, resources, strategic, strategy, success, successful, superiority, sustainable, text, value, word,