Ключевые слова: achievement, affectionate, believe, bonding, business, care, carefree, character, client, commitment, communication, competence, concept, confidence, corporate, ethical, expert, good, growth, honest, honesty, honour, identity, integrity, lifestyles, loyalty, management, marketing, moral, person, principle, quality, reliable, reputation, respect, satisfaction, service, sign, sincere, standing, strategy, street, success, support, text, trust, trustworthy, truth, value, word,