Ключевые слова: advertising, aged, archival research, background, brittle, circulation, communication, communication studies, creased, distribution, folded, history, history of journalism, information, information dissemination, ink, mass media, media, newspapers, newsprint, old, paper, pattern, press, print, propaganda, publication, readership, reading, surface, table, tablecloth, texture, torn, vintage, weathered, wood, worn, writing, yellowed,