Ключевые слова: brand experience, brand promotion, brand store, brand visibility, consumer electronics, consumer goods, consumer interaction, display, entertainment products, gamerelated merchandise, gaming accessories, gaming brand, gaming culture, gaming merchandise, japan, merchandise display, merchandise shelf, nintendo merchandise, nintendo products, product marketing, product showcase, retail display, retail marketing, retail product display, shopping, shopping experience, store interior, store shelf, theme store, tokyo, urban shopping, video game products, video game store, visual merchandising,