Ключевые слова: abstract, business, concept, conceptual, creativity, difference, different, discrimination, distinctive, eccentric, especial, exclusive, idea, idiosyncratic, individual, individuality, isolated, leader, leadership, lone, message, novel, odd, one, one and only, only, outstanding, particular, peculiar, quirky, rare, sign, signal, single, sole, solitary, special, specific, stand, strange, success, superior, symbol, uncommon, unique, uniqueness, unrepeatable, unrepeated, unusual, visionary,