Ключевые слова: architecture, arts culture and entertainment, balkans, building, city, cityscape, cultural, culture, destination, entrance, europe, facade, historical, history, institution, landmark, matica, matica srpska, matica srpska cultural center, monument, novi sad, outdoor, palace, pannonian, science, serbia, serbian, serbian culture, serbian matrix, sightseeing, srbija, srpska, street, symbol, tourism, tradition, traditional, travel, voivodina, vojvodina,