Ключевые слова: advertising, attitude, awareness, brand equity, brand loyalty, brand positioning, brand promise, branding, business, communication, competitive advantage, competitors, consumer, consumers, credibility, customer, development, differentiate, differentiation, distinctiveness, engagement, experience, goals, identity, image, loyalty, marketing, marketing mix, marketing strategies, messaging, perception, positioning, pricing strategy, products, promotion, relationship, relevance, reputation, reputation management, sales, segmentation, services, slogan, strategy, target, targeting, trust, uniqueness, value, wood blocks,