Ключевые слова: abstract, attitude, background, business, choice, code, compliance, concept, conduct, corporate, correct, culture, design, dilemma, ethics, good, guide, hand, honesty, idea, integrity, justice, law, legal, marketing, moral, morale, morality, motivation, policy, principles, professional, quality, respect, responsibility, right, rule, sign, social, standards, strategy, teamwork, text, trust, value, values, vision, wood, word, work,