Ключевые слова: acquisition, analysis, attitudes, behavior, behavioural, branding, clustering, communication, competitive, customisation, data mining, decisionmaking, demographics, engagement, expectations, feedback, goals, icon, insight, intelligence, interests, lifestyle, line, loyalty, market research, metrics, needs, optimization, persona, personalisation, positioning, predictive, preferences, profiling, psychographics, purchase, purchase history, retention, satisfaction, segmentation, segments, sign, socioeconomic, strategy, targeting, trends, trust, values,