Ключевые слова: analytics, authenticity, awareness, branding, collaboration, communication, competitiveness, consistency, consumerism, differentiation, dynamics, engagement, equity, evolution, experience, globalization, growth, icon, iconography, identity, image, innovation, insights, integration, leadership, line, loyalty, markets, messaging, perception, positioning, products, promise, recognition, reputation, saturation, sentiment, services, sign, storytelling, strategy, sustainability, trends, values, voice,