Ключевые слова: accessibility, advocacy, agility, assistance, communication, compassion, convenience, effectiveness, efficiency, empathy, empowerment, engagement, experience, fairness, feedback, flexibility, gratitude, icon, innovation, integrity, kindness, line, loyalty, morale, motivation, nurturing, objectivity, openness, patience, perseverance, personalization, professionalism, protection, prudence, quality, relatability, reliability, responsibility, responsiveness, safety, satisfaction, service, sign, support, transparency, trust, wellness,