Ключевые слова: alternative, analysis, b, backup, backup plan, balance, business, challenge, chance, change, choice, choose, choosing, concept, confusion, contingency, corporate, crisis, crossed, decision, dilemma, direction, executive decisions, finance, financial, future, goal, hand in frame, idea, information, management, marketing, marketing strategy, metaphor, new, plan a, plan a b, plan b, planning, solution, solutions, strategic, strategy, success,