Ключевые слова: advantage, advertisement, advertising, alteration, announcement, attributes, audience, awareness, brand, branding, business, capture, commerce, commercial, company, competition, competitive, concept, conceptual, consumer, consumerism, customer, development, equity, identifies, increasing, investment, leading, management, market, marketing, more, name, new, policy, preferences, product, products, promotion, push, rebranding, remarketing, service, strategy, substitution, success, tough, trademarks, trend, up,