Ключевые слова: advertisement, advertising, analyse, analysis, background, brand, branding, business, change, character, commercial, communication, company, concept, consumer, corporate, customer, design, development, differentiate, identity, image, impact, innovation, loyalty, management, market, marketing, name, new, organization, plan, positioning, product, project, promotion, rebrand, rebranding, reputation, satisfaction, service, slogan, solution, strategy, style, success, target, term, vision, word,