Ключевые слова: advocates, allegiance, ambassadors, attitudinal, benchmark, branding, buyer, client care, commitment, committed, consumerism, contentment, credibility, customers, earmark, familiarity, fanaticism, favorite, followers, happy users, high esteem, homage, identity, image awareness, influencer, label conscious, lifestyle, nostalgia, patriotism, patronage, patronizer, predictability, preferred signature, quality, recognition, regarded, repeat purchase, repurchase, reputation, same manufacturer, satisfaction, stigma, supporter, think highly of, trademark, trust, trustworthy, value,